Assignment Essay Example | Topics and Well Written Essays - 500 words - 46

Assignment - Essay Example This is called differentiation. Marketing lets business leadership find a valuable or innovative feature of a product or service and then promote to customers why this product should be purchased over similar competitor products. Marketing is also about cost controls using different metrics to measure whether a promotional campaign is meeting with success. For example, it might be discovered through market research that making a product costs the organization far too much with the operations budget. This would have an impact on the price to customers so that the company does not lose money in production. Marketing activity lets a business see all of its expenses and make changes to build a more productive manufacturing system. Controls in business strategy are very important to be successful and discover if the business can be more effective. The question as to whether or not marketers should continue to market cigarettes is an ethical issue. If there is consumer demand for the product and it is considered a legal substance, there really is no reason why marketers cannot continue to promote the product. Consumer safety is a big issue in marketing and general business, but in the case of cigarettes, it is consumers that are responsible to make decisions that are good for their health status. Governments and many different special interest groups have provided society with scientific knowledge about the dangers of cigarettes. There are likely few people in the world today, both young and old, that are unaware that cigarettes cause cancer and other serious illnesses and health problems. If consumers continue to buy the product, it is not likely because of tobacco company promotions, but because they enjoy consuming the product. Ethics differ from culture to culture so there is no one universal set of beliefs and values that should be forced on cigarette marketers. Then the answer is yes,

Application of the principles of health and safety to the operating Essay

Application of the principles of health and safety to the operating theatre environment - Essay Example The operating department practitioner (ODP) should be alert to any fears or apprehensions expressed by the patient and transmit such information to the surgeon (Lyons, 1997). The patient and his family should be encouraged to communicate freely with the physician. The preparation and care of the patient before surgery has one major goal to promote the best possible physical and psychological state of the patient prior to surgical therapy. To achieve this goal, the patient’s individual needs must be ascertained and his strengths and limitations evaluated. A plan of care can then be developed to assist the patient in adjusting physically and emotion ­ally to the surgical experience. Preparation for surgery should begin as soon as the patient is told that an operation is necessary. The anticipation of any surgical procedure will result in an emotional reaction  ­of some kind, and much can be done to allevi ­ate fears prior to admission as well as during hospitalization. The patient’s reaction will depend on many factors, including his person ­ality structure and his pattern of reaction to stressful events in the past. A surgical operation is a stressful situation in which the patient may believe that he is in danger of acute pain, serious damage to the body, disability, and death. In addition there is a fear of the unknown. This can be compli ­cated by fear of anesthesia or fear of separa ­tion from activities, family, and friends. The average patient also worries about financial problems, family responsibilities, and em ­ployment status. Anxiety will usually increase as the time for surgery draws near. The ODP can assist the patient, his fami ly, and surgical personnel by listening to the patient and helping him to verbalize his fears. Often the patient only wants the opportunity to acknowledge his fears to a caring, under ­standing, and accepting person (Saylor, 1975). The evening before surgery the